Welcome to Huddly, our new CCO, Lars Rønning!

March 4, 2018

“Joining a company with the potential of Huddly in this early phase of the game is a once in a lifetime opportunity!”

We are delighted to announce Lars Rønning has joined Huddly as Chief Commercial Officer after many years’ global Sales experience in the video conferencing industry and as an investor in technology companies.

Huddly CEO Jonas Rinde is very pleased to see Lars joining the team. “Lars will be responsible for our Go-To-Market strategy, driving our sales and marketing initiatives and increase our global footprint. Together with his team, Lars will make sure we are positioned to compete and, most importantly, win in this marketplace. He’s a true believer that fun in the workplace, combined with hard work and great products, is the recipe for success. Welcome to the team, Lars!”

 Lars holds a Master in Business and Economics from BI Norwegian Business School and a PED from IMD. Before his studies he was a Platoon commander in the Norwegian Army Infantry. He is also an ex-Tandberger, as are both of our founders, our CEO Jonas Rinde and many other Huddly employees. We sat down with Lars to talk about his new role as part of the Huddly team.

Hi Lars, welcome to the Huddly team and thanks for taking the time to talk to us. Why did you choose to join Huddly?

“Huddly is a small, innovative company with a fantastic technology that’s right at the heart of the where the market is going. The Huddly GO intelligent collaboration camera is absolutely spot on in terms of where trends are pointing to so this is a really exciting time.

“I see Huddly as a growth company that has still managed to keep the spirit of a startup. It’s got that ‘family feeling’, meaning that everyone understands that they need to do the job for others to be able to succeed together. Huddly is full of great people and there’s a really good ‘soul’ to the place. It’s also a fun working environment, which I think is a really important ingredient for success so I’m very happy to be joining.”

“Sales is a science and knowing when to do what, is the key to success and what intrigues me”

What do you think of the team?

I’m in charge of the commercial department and I have to say I’m amazed with what this team have achieved with limited resources and such a short time in the market so far. We’ve proved that we are capable of fighting well above our weight class and it’s a real indication of prosperity for the business in the years to come. The interest we are seeing from serious players in this market for our products is a solid proof of that. I’d also say I think we’re well positioned to attract the right people to join the team in the future and to go on to conquer the market.


What do you think of Huddly GO?

“Firstly, it’s a new innovation into a new market and that’s a rare combination. Huddly GO brings together cutting-edge technology and great design at an affordable price and fills a gap in the market. In my opinion, we are the only ones who are able to fulfil the unique technology demands of the huddle space. GO is a compact, ultra-wide angle camera with easy-to-use technology that is design for the future. When we talk to our customers, they’re are asking for AI and analytics and that’s central to our roadmap so I believe we are very well positioned.”

huddly for lars blog.png

What do you think of Huddly’s potential?

I firmly believe Huddly has the potential to conquer this market and that’s what we are setting out to do. Who knows? In a few years it could be known as the “huddly space”, not the “huddle space”, that’s certainly what we’d like to achieve.

“I think we have the most important thing – the mentality to succeed.”

“I like the analogy of the Amundsen and Scott expeditions to the South Pole. One of the key things that enabled Amundsen to win was that, come rain or shine, his team walked 30km everyday. Scott had days where it was too cold or the conditions were bad and he said “we’ll walk less today, but more tomorrow”.

“Amundsen, on the other hand, had the discipline to focus on the number one strategic priority every day and that’s why he won. I believe every company should ask themselves “what is our number one strategic priority today?”. What is our 30kms per day? Our ‘one thing’? At Huddly, we know what our one thing is and it’s our customers who will get the benefit of that.”

Glad to have you onboard, Lars!

As ever, thank you for reading, and don’t forget to have a look at huddly.com.

While you’re here, feel free to subscribe to our blog to hear the latest about Huddly technology, fascinating interviews with the people and companies that inspire us and keep up to date with the latest trends and insights in video collaboration.

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