AI-powered conference camera Huddly IQ featured in new Crestron Flex series

December 17, 2018

Huddly’s AI-powered conference camera, Huddly IQ, is featured in the new Crestron Flex series of UC solutions, as part of the M100 all-in-one tabletop UC and AV solution, and the B100 wall-mount smart soundbar. Both solutions natively run Microsoft Teams and Skype for Business, with one-touch join capability and management via Crestron’s XiO Cloud platform.

On September 24, 2018, at Microsoft Ignite, Crestron debuted Crestron Flex, their new series of UC solutions, featuring Huddly’s newest and smartest. More than just a conference camera, Huddly IQ is the first of its kind – an AI-powered collaboration device that delivers a video meeting experience like no other, with 150° wide-angle video, an embedded mic array, AI features, and an Analytics API. It is featured in the Crestron Flex M100 and B100 series. 

This partnership is another big step for us. Last year, our first wide-angle camera for huddle rooms, Huddly GO, was selected to be part of the Google Hangouts Meet hardware kit.

Crestron Flex and the M100 and B100 series

Crestron’s Flex exceptionally easy-to-use and manage solutions seamlessly integrate with Microsoft Teams™, Skype® for Business, and Zoom Rooms™ software. Powered by the UC Engine, they ensure a flawless meeting experience no matter the type of space, number of participants, type of presentation content, or number of video streams.

Crestron’s flagship UC product, the Crestron Flex M150 provides everything you need to instantly and securely present and videoconference. The included wide-angle camera Huddly IQ provides auto-zoom, people-counting, and lifelike image. The audio performance is delivered via the incorporated four-microphone 360-degree array.

Crestron Flex M150
Crestron Flex M150

The Crestron Flex B100 is a front-of-room, wall-mount UC smart soundbar. With powerful built-in speakers, it fills the meeting space with clear audio, and the embedded Huddly IQ camera provides an undistorted, ultra-wide viewing angle of all participants.

Crestron Flex B100
Crestron Flex B100

Joe Sarrasin, Product Line Manager, Unified Communications at Crestron comments “Crestron is delighted to work with a camera partner who was both willing and able to work with us to bring our UC offerings to the next level. Huddly has been the ideal partner and their IQ camera technology allows Crestron’s Flex UC Lineup to stand apart with industry-leading picture quality, features, and analytics. The Huddly camera will also improve over time with new AI software features, so Microsoft Teams users have a lot to look forward to with Crestron Flex.”

Intelligent, wide-angle video meetings

Huddly IQ wide-angle conference camera
Huddly IQ wide-angle conference camera

Huddly IQ is the first of its kind – an AI-powered collaboration device, featuring 150° wide-angle video, an embedded mic array and a powerful onboard neural engine that enables cutting-edge AI features and advanced space analytics. Compact, USB-powered and platform agnostic, Huddly IQ delivers a meeting experience like no other to video meetings in small-to-medium sized meeting rooms and collaborative spaces.

However, it’s the IQ’s onboard AI capabilities that really take it to the next level.

An onboard neural engine allows Huddly IQ to see, understand and respond to its environment in real time. IQ uses these abilities to provide businesses with crucial insights into how their meeting spaces are being used with the Huddly InSights analytics API, and takes away the need to control the camera by automating the user experience in smart new ways with Huddly Genius features.

Huddly InSights analytics API

Using a single lens that provides multiple streams, IQ can detect, and count the people within its field of view, acting as a visual sensor within the meeting space.

This high-quality analytics data is made available to platform partners like Crestron via the Huddly InSights analytics API. In the case of Crestron, this data feeds into the Microsoft Azure-based Crestron XiO management platform.

Huddly Genius features 

The first Huddly Genius feature to be released is Genius Framing, which detects the people in the meeting space and responds by automatically framing them for the far-end viewer, removing the need to control the camera.

The Huddly IQ camera is also software upgradable, with regular quality enhancements and new Genius features, meaning users’ collaboration experience will improve over time with each release, at no additional cost.

The future of video collaboration

Huddly CEO Jonas Rinde is thrilled to bring IQ to the world: “Today marks a major milestone for the company and for the team as we unveil our smartest camera yet, and to announce the launch of IQ together with the launch of Crestron’s fantastic new Flex UC solutions is a great validation of our technology. The Crestron team have been a real pleasure to work with and we are delighted to be taking our relationship with them to the next level with the Flex series and IQ.

“Our vision is to end unproductive meetings and elevate communication with compelling and intelligent vision products for everyone. IQ is true to this vision, delivering amazing new AI-powered Huddly Genius user experiences that remove manual processes and make it easier to collaborate and get things done.

“With the Huddly InSights API, we are providing organizations with high-quality meeting room analytics data that will help them make better-informed decisions about how they use their space. IQ is truly a market-leading product that will deliver huge value to end users and we are all very excited to be introducing it to the world.

“Finally, I’d like to give a big thank you to the team – they have been working tirelessly to create IQ. The future is bright for Huddly, and the credit for that goes to them.”

The Huddly IQ is available for $849 (excl. tax) and will be demonstrated at the Crestron booth #1707 at Microsoft Ignite, the annual conference for developers and IT professionals hosted by Microsoft.

The IQ is Huddly’s second product, sitting alongside the compact and powerful GO, available for $499, part of the best-selling Crestron Mercury® all-in-one tabletop UC and AV solution, as well as Google’s Hangouts Meet hardware kit and other partner solutions from NEC, Lifesize, Avocor and Yamaha, among others.

The Crestron Flex B100 series, debuted at the Crestron booth #1707 at Microsoft Ignite
The Crestron Flex B100 series, debuted at the Crestron booth #1707 at Microsoft Ignite
The Crestron Flex M100 series, debuted at the Crestron booth #1707 at Microsoft Ignite
The Crestron Flex M100 series, debuted at the Crestron booth #1707 at Microsoft Ignite

About Crestron

At Crestron we build the technology that integrates technology. Our automation and control solutions for homes and buildings let people control entire environments with the push of a button, integrating systems such as AV, lighting, shading, security, BMS and HVAC to provide greater comfort, convenience and security. All of our products are designed and built to work together as a complete system, enabling you to monitor, manage and control everything from one platform.

Our products are backed by more than 90 fully-staffed offices that provide 24 x 7 x 365 sales, technical, and training support across the globe. In addition to its World Headquarters in Rockleigh, New Jersey, Crestron has sales and support offices throughout the U.S., Canada, Europe, Asia, Latin America, and Australia. Discover Crestron by visiting

About Huddly

Founded in Oslo, Norway in 2013, Huddly combines hardware, software and AI to create intelligent vision products for everyone who uses video to collaborate. Huddly products are intelligent, flexible, inclusive, easy-to-use and software-upgradable. Whereas most technology gets old fast, Huddly products stay new, evolving over time via the Huddly Vision software platform with new feature upgrades to support changing team dynamics and needs.

Huddly is headquartered in Oslo and has offices in Palo Alto, Austin, and London. For more information visit:

For international press enquiries please contact Deliberate PR

Andrew Skinner // Andy O’Keeffe // Nicholas Baines // //

0044 20 7221 1450 // 0044 789 427 4899

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