Contact sales

Enable powerful video conferencing in meeting rooms of any size with our flexible and scalable hardware kits.

Why the size of your camera matters

December 8, 2017

Huddly GO’s most immediate features are its miniature form factor combined with an ultra-wide angle lens. The former gives you the flexibility to take it anywhere you want. The latter makes sure everyone can be seen, no matter the size of the room or the number of people in your team.

There are a great many other things that make GO a very special little collaboration camera, not least of which its whopping 4K sensor, advanced intelligent features and software-upgradability. But in this post we will be focusing why the combination of small size and huge FOV makes GO a must-have tool for collaboration in the modern work environment.

Today, we want more from less

In today’s fast-paced, ever-changing world, we have higher demands of our consumer electronics than ever before. For the most part, these demands can be distilled down to two things: we want our devices to have a smaller footprint combined with more powerful functionality. In short, we want more from less.

Gordon Moore‘s famous 1965 axiom that “the number of transistors in a dense integrated circuit will double approximately every two years”, commonly known as “Moore’s law”, has proven true thus far.

The world’s first transistor computer, built by the Computer Science team at the University of Manchester in 1953, contained 92 point-contact transistors and took several square metres of space. In March 2017, Intel announced that it can now pack 100 million transistors in each square millimetre of chip. As a result, we have seen a dramatic reduction in size and an exponential increase in the computational power of electronics. You need look no further than your smartphone to see the impact.

Be careful what you wish for

The more mature readers amongst us will remember when consumer electronic devices first started to have an impact on our working lives. I recall the day my father came home from work, eager to show his excitable sons his newfangled car phone, roughly the size of a shoe box. It meant he could call clients on his hour-long commute to work and allowed him to get more done, so he was pleased. But it was also something of a double-edged sword.

New tools for a new age

Although few could have anticipated it at the time, that car phone was the harbinger of a new age, one of increasing interconnectedness that eventually led to today’s state of permanent availability. I’m sure I don’t need to tell you that this is not an unambiguously good thing – it is more of a challenge than ever to find a healthy work-life balance – but there are great advantages afforded to us by the explosion of collaboration tools at our disposal today.

The most obvious is the rise of remote work which has enabled us to work wherever, and, whenever we want and brought with it numerous benefits: greater worker productivityincreased employee efficiency and even lower stress. This trend is also set to continue, with Gallup’s “2016 State of the American Workplace Report” stating that 43% of Americans said they spent at least some time working remotely last year, up from 39% in 2012.

The increasing number of people working together from different locations created radically new working environments – digital, in-the-cloud collaborative spaces that needed to be easily, and constantly, accessible.

New digital tools were created and adopted to cope with the change, with online collaboration software tools like Slack and Trello growing at an astonishing rate. Slack launched in February 2014 and by May 2016 had more than 3 million daily active users.

Same as it ever was, same as it ever was

As helpful as these tools are, they still have their limitations – the written word will always be open to misinterpretation. In a recent debate on the future of work chaired by Huddly and appear.inJustin Gallagher, co-founder of Trello,told us that for his global team, miscommunication and the friction that came with it was the number one challenge his team faces. In his experience, video communication was the most efficient and effective way to resolve these conflicts.

The dynamics of human interaction are the same as they were. Face-to-face communication still trumps all else and that’s why video will only become more important in the years to come.

Effective video communication

In the same way we demand more from our electronic devices, more is demanded from us in today’s world. The internet has led to a deeply interconnected global economy and a hyper-competitive economic environment where only the most agile and flexible companies can rise to the top and stay there.

Most of us find ourselves working as part of interdisciplinary teams, where sharing knowledge and expertise quickly and efficiently is crucial to making progress and achieving success.

Speed and agility are more important now than ever, and that is only set to increase.

huddly-angle-2x (1)-1.jpg

Huddly GO’s small size and wide angle help you maximise the potential of the most important tool of the modern workplace: video collaboration.

  • It gives you the flexibility to work in multiple scenarios – it’s so small you can literally fit it into your pocket (if you are one of those people who like carrying their videoconferencing gear around) and use it anywhere;
  • It transforms a laptop into a conference suite;
  • It shines in Huddle Rooms, those smaller meeting rooms for 1-6 people where screens are often close to participants and using a larger camera would make the situation even worse. 
  • In a medium-sized conference room, Huddly can attach to your screen and instantly give you all the benefits of a high-quality, traditional conference room camera at a fraction of the cost and with none of the complexity;
  • For larger, open-space environments where all-hands meetings are held, GO opens a window between different remote locations, helping build a sense of togetherness. 

If video is King of communication in the modern world and flexible teams are the best way to stay competitive, then a small form factor, ultra-wide angle lens collaboration camera like Huddly GO is the best friend your team can have.

Share this Article


This website uses cookies to ensure you get the best experience on our website.  Learn more Got it!