Huddly Brand guidelines Huddly
Brand guidelines

Introduction

Driven by design

When products are thought through, considered and tested, they enrich our experiences with them. As we work and collaborate, obstacle-free meetings are essential. That’s why Huddly is driven by design.

Our logo

Our logo symbol is an abstract representation of our collaborating nature — people working together on opposite sites of a table. And it’s an ‘H’ for Huddly, of course.

Our logo

Our logo symbol is an abstract representation of our collaborating nature — people working together on opposite sites of a table. And it’s an ‘H’ for Huddly, of course.

Packaging

Our boxes are important, forming people’s first impressions of our products. They should be minimalistic and make good use of premium materials.

Typography

Messina Sans is a Swiss typeface from Luzi Type. How should you use it? Make headlines and secondary headlines bold. Make all other text regular. Left-align it. Add contrast by using large and small type sizes in the same layout.

Typography

Messina Sans is a Swiss typeface from Luzi Type. How should you use it? Make headlines and secondary headlines bold. Make all other text regular. Left-align it. Add contrast by using large and small type sizes in the same layout.

Iconography

The icons draw inspiration from the logo in their use of edges and straight lines. They are mainly to be used in user interfaces, but can be used sparingly in marketing material if needed.

Colors

Our brand colors are a palette of black and white mixed with a lavender accent. Supporting hues are a light grey, light lavender and a coral red for use in user interfaces.

Colors

Our brand colors are a palette of black and white mixed with a lavender accent. Supporting hues are a light grey, light lavender and a coral red for use in user interfaces.

Layout principles

We have a set of simple principles for creating engaging layouts. Left-align text, make use of the corners of the layout, and either use full-bleed images or colored boxes with room for text.

Tone-of-voice

We want to be heard and understood. So we use as few word as possible—that way our message comes across easily. Be direct, understandable and lightfooted.

Tone-of-voice

We want to be heard and understood. So we use as few word as possible—that way our message comes across easily. Be direct, understandable and lightfooted.

Patterns

A selection of patterns based on the logo may be used on selected surfaces—like posters, windows, digital installations and expos.

Examples

A collection of examples of brand implementation that can be used as inspiration for future surfaces.
 
Coming soon

Examples

A collection of examples of brand implementation that can be used as inspiration for future surfaces.
 
Coming soon

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