Huddly AS – Commencement of the subscription period in the subsequent offering

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN AUSTRALIA, CANADA, JAPAN, HONG KONG, SOUTH AFRICA OR THE UNITED STATES OR ANY OTHER JURISDICTION IN WHICH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL. THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER OF ANY OF THE SECURITIES DESCRIBED HEREIN.

Oslo, 15 January 2024: Reference is made to the stock exchange announcement published by Huddly AS ("Huddly" or the "Company", ticker: HDLY) on 10 January 2024 regarding the launch of a subsequent offering (the "Subsequent Offering") of up to 60,000,000 new shares in the Company (the "Offer Shares") at a subscription price of NOK 0.50 per share (the "Subscription Price"), raising gross proceeds of up to NOK 30,000,000, and registration of a national prospectus dated 10 January 2024, in connection with the Subsequent Offering (the "Prospectus").

The subscription period in the Subsequent Offering will commence today, 15 January 2024 at 09:00 hours CET, and expire on 24 January 2024 at 16:30 hours CET (the "Subscription Period").

The Subsequent Offering is, subject to applicable laws, directed towards shareholders in the Company as of 21 November 2023, as registered in Euronext Securities Oslo ("VPS") on 23 November 2023 (the "Record Date"), who (i) were not allocated shares in the private placement of 260,000,000 new shares in the Company, completed on 21 November 2023 (the "Private Placement"), (ii) do not have a pro rata share of the Private Placement which is equal to or higher than the minimum order and allocation in the Private Placement (0.90% of the shares outstanding in the Company prior to the Private Placement), (iii) were not included in the wall-crossing phase in the Private Placement, and (iv) are not resident in a jurisdiction where such offering would be unlawful or, for jurisdictions other than Norway, that would require any prospectus, filing, registration or similar actions (the "Eligible Shareholders").

Each Eligible Shareholder will be granted 1.280414 non-tradeable subscription rights (the "Subscription Rights") for each existing share registered as held by such Eligible Shareholder as per the Record Date, rounded down to the nearest whole number of Subscription Rights. Each Subscription Right will, subject to applicable laws, give preferential right to subscribe for, and be allocated, one (1) Offer Share in the Subsequent Offering. Oversubscription by Eligible Shareholders will be permitted. Subscription without Subscription Rights will be permitted in accordance with the allocation principles set out in the Prospectus.

The Subscription Rights must be used to subscribe for Offer Shares prior to expiry of the Subscription Period on 24 January 2024 at 16:30 hours CET. Subscription Rights that are not used to subscribe for Offer Shares before the expiry of the Subscription Period will have no value and will lapse without compensation to the holder.

Subscriptions for Offer Shares must be made by submitting a correctly completed subscription form ("Subscription Form") to the Manager (as defined below) during the Subscription Period, or may, for subscribers who are Norwegian residents with a Norwegian personal identification number (Nw. fødselsnummer), be made online through VPS online subscription system. The Subscription Form and further instructions regarding the subscription procedure are set out in the Prospectus.

The due date for payment of the Offer Shares is on 29 January 2024. Subject to timely payment of the Offer Shares subscribed for and allocated in the Subsequent Offering, the issuance and delivery of the Offer Shares is expected on or about 5 February 2024, following registration of the share capital increase pertaining to the Subsequent Offering, with the Norwegian Register of Business Enterprises. The Offer Shares are expected to commence trading on Euronext Growth Oslo on or about 5 February 2024.

Please see the Prospectus for more information about the Subsequent Offering and the subscription procedures. The Prospectus, including the Subscription Form, is made electronically available at the following website: www.paretosec.com/transactions.

Subscriptions may only be made on the basis of the Prospectus.

Advisors

Pareto Securities AS is acting as sole manager (the "Manager") in the Subsequent Offering.

Advokatfirmaet Simonsen Vogt Wiig AS is acting as legal counsel to the Company and Advokatfirmaet Schjødt AS is acting as legal counsel to the Manager.

Contacts

For more information, please contact:

Abhijit Saha Banik, CFO

Mobile: +47 408 30 964

E-mail: abi.banik@huddly.com

Disclosure

This information is subject to a duty of disclosure pursuant to the Company's continuing obligations as a company listed on Euronext Growth Oslo. This stock exchange announcement was published by Abhijit Saha Banik, CFO of the Company, at the date and time provided herein.

About Huddly AS

Disruptive innovation is our heartbeat at Huddly. We're committed to pushing technology and challenging the status quo in order to empower human collaboration. Combining our industry-leading expertise in artificial intelligence, software, hardware, and UX, we craft intelligent camera systems that enable inclusive and productive teamwork. Huddly cameras are designed to provide high-quality, AI-powered video meetings on major platforms, including Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable hardware, and engaging user experiences, they are the ideal choice for organizations seeking a future-proof, scalable, and sustainable solution. Founded in 2013, Huddly is headquartered in Oslo, Norway, with presence in the US and EMEA and distribution globally.

Important notice

This announcement is not, and does not form a part of, any offer to sell, or a solicitation of an offer to purchase, any securities of the Company. The distribution of this announcement and other information may be restricted by law in certain jurisdictions. Copies of this announcement are not being made and may not be distributed or sent into any jurisdiction in which such distribution would be unlawful or would require registration or other measures. Persons into whose possession this announcement or such other information should come are required to inform themselves about and to observe any such restrictions.

The securities referred to in this announcement have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), and accordingly may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the U.S. Securities Act and in accordance with applicable United States' state securities laws. The Company does not intend to register any part of the offering or their securities in the United States or to conduct a public offering of securities in the United States. Any sale in the United States of the securities mentioned in this announcement will be made solely to QIBs as defined in Rule 144A under the U.S. Securities Act, pursuant to an exemption from the registration requirements under the U.S. Securities Act, as well as to "major U.S. institutional investors" as defined in Rule 15a-6 under the United States Exchange Act of 1934.

In any EEA Member State, this communication is only addressed to and is only directed at qualified investors in that EEA Member State within the meaning of the Prospectus Regulation, i.e., only to investors who can receive the offer without an approved prospectus in such EEA Member State. The expression "Prospectus Regulation" means Regulation (EU) 2017/1129, as amended, together with any applicable implementing measures in any EEA Member State.

In the United Kingdom, this communication is only being distributed to and is only directed at persons that are (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the "Order") or (ii) high net worth entities, and other persons to whom this announcement may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as "relevant persons"). This communication must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this communication relates is available only for relevant persons and will be engaged in only with relevant persons. Persons distributing this communication must satisfy themselves that it is lawful to do so.

Matters discussed in this announcement may constitute forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as "believe", "expect", "anticipate", "strategy", "intends", "estimate", "will", "may", "continue", "should" and similar expressions. The forward-looking statements in this release are based upon various assumptions, many of which are based, in turn, upon further assumptions. Although the Company believes that these assumptions were reasonable when made, the assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond the Company's control.

Actual events may differ significantly from any anticipated development due to a number of factors, including without limitation, changes in investment levels and need for the Company's services, changes in the general economic, political and market conditions in the markets in which the Company operates, the Company's ability to attract, retain and motivate qualified personnel, changes in the Company's ability to engage in commercially acceptable acquisitions and strategic investments, and changes in laws and regulation and the potential impact of legal proceedings and actions. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this release by forward-looking statements. The Company does not provide any guarantees that the assumptions underlying the forward-looking statements in this announcement are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this announcement or any obligation to update or revise the statements in this announcement to reflect subsequent events. You should not place undue reliance on any forward-looking statements in this announcement.

The information, opinions and forward-looking statements contained in this announcement speak only as at its date, and are subject to change without notice. The Company does not undertake any obligation to review, update, confirm, or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this announcement. Neither the Manager nor any of its affiliates make any representation as to the accuracy or completeness of this announcement and none of them accept any responsibility for the contents of this announcement or any matters referred to herein.

This announcement is for information purposes only and is not to be relied upon in substitution for the exercise of independent judgment. It is not intended as investment advice and under no circumstances is it to be used or considered as an offer to sell, or a solicitation of an offer to buy any securities or a recommendation to buy or sell any securities in the Company. Neither the Manager nor any of its affiliates accept any liability arising from the use of this announcement.

This announcement is an advertisement and is not a prospectus for the purposes of the Prospectus Regulation as amended together with any applicable implementing measures in any EEA Member State, and repealing Directive 2003/71/EC, as amended, as implemented in any Member State.